Would you wear these distressed sneakers by Balenciaga? (Sabong News)
Author
John Legaspi
Date
MAY 10 2022
Slashed, dirty, and with frayed edges. That’s what Balenciaga’s new sneakers dubbed Paris looks like.
Distressed style has been a perennial trend in the fashion industry as it adds texture and attitude to a piece. Think of Carrie Bradshaw’s tattered Roberto Cavalli top and Paris Jackson’s “Michelle My Belle” look at the MTV Awards to the weather-beaten look of denim jeans. But in Balenciaga’s case, its latest release is going viral due to the exaggerated ruggedness of the sneakers look in the campaign.
Unlike its product photos, which present the shoes with “mild” tearing and discoloration, the ad features totally worn-out high-top footwear, something that you would see on a garbage bid. Balenciaga, with the leadership of Demna Gvasalia, has been known for its unconventional campaigns and showcases—the broken
and
. And this latest release is no exception.
According to a brand statement, the ad showing the filthy footwear is meant to remind everyone that the new Paris sneakers “are meant to be worn for a lifetime.”
reported that the Paris pair costs $1,850 and comes in distressed, while a cheaper kind, $700, comes in a clean style.
