This survey will help you decide what Mother’s Day gift to buy (Sabong News)
Author
Jane Kingsu-Cheng
Date
MAY 04 2022
Still haven’t decided what to get your moms this Mother’s Day? This survey just might help you decide what kind of gift to send to them.
In a recent survey conducted in Malaysia, Singapore, and the Philippines, Grab app’s Southeast Asia’s advertising unit asked what 1,992 consumer’s plans are this Mother’s Day. This new data vis-à-vis past GrabFood and GrabMart transaction trends based on last year’s Mother’s Day celebration, here are some interesting results. Here they are.
“When it comes to e-commerce shopping days, many brands are excited about days like 11.11 and 12.12, but sometimes miss out on traditional shopping days like Mother’s Day and Father’s Day. Since the pandemic has trained consumers in the Philippines to shop on their phones, we anticipate that online-to-offline superapps will play a much bigger role in shaping the shopper behaviours for the coming Mother’s Day. This is where a superapp like Grab is positioned to capture some of these shifts in behaviours, to help brands and consumers meet their needs for a great Mother’s Day celebration,” ends Regional Managing Director and Head of GrabAds and Brand Insights Ken Mandel.
