Starbucks and Line Friends celebrate Earth Month with limited-edition collection (Sabong News)
Author
John Legaspi
Date
APRIL 22 2022
This year, Earth Day is observed with the theme “Invest In Our Planet,” which focuses “on the effects of climate change on the planet that we all share and what efforts are being made in the real world to mitigate it.” Apart from that it also encourages “business leaders to get on board with a sustainable future or get out of the way.”
To commemorate the event, international coffee chain Starbucks and global character brand Line Friends join forces once again to launch a limited-edition merchandise line across the Asia Pacific region.
This collection puts the spotlight on Brown with planet Earth enjoying a cup of coffee in an assortment of lifestyle accessories and reusable drinkware. The drinkware is made in partnership with MiiR, a purpose-driven drinkware company dedicated to driving sustainable change.
“Starbucks’second merchandise collaboration with Line Friends represents our shared aspiration to create meaningful experiences in our communities,” said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. “The campaign captures both brands’ shared vision to harness scales for good for the betterment of people and the planet.”
“Following the success of the first Starbucks X Line Friends collaboration, we are excited to bring the Brown limited edition this April in celebration of Earth Month in Asia Pacific,” said Line Friends. “We hope to inspire people to incorporate small acts of sustainability into their everyday through fun social media mini-games with our beloved Brown.”
Customers can also join Brown on a planet-positive journey by participating in four fun-filled social media challenges for a chance to win Starbucks Rewards Stars, inspiring them to take small steps to do better for the planet we share.
The limited-edition merchandise collaboration will be available starting on April 22 at select Starbucks stores across the Asia Pacific region, including Australia, Cambodia, Vietnam, Hong Kong, Indonesia, South Korea, Malaysia, New Zealand, the Philippines, Singapore, Thailand, and Taiwan while supplies last.
