Barista quality coffee in an instant (Sabong News)

Just because your coffee was mixed and stirred into hot or cold water, it doesn’t make it cheap instant coffee. Crystallized coffee, as opposed to powdered, prioritizes quality. Through a freeze-drying method that conserves natural flavors and aromas, crystallized coffee easily dissolves in hot and cold liquids. It has better taste due to the preserving process, while instant coffee powder tastes more burnt. Putting its first two flavors, Americano and latte, front and center, Lyger Coffee aims to enhance the Filipinos’ coffee-making experience by emphasizing the convenience and high-quality brewed coffee taste they have come to love. Pure Arabica coffee beans are sourced from the mountain ranges of Colombia. The beans are crystallized through freeze-drying, which brings the best out of the coffee beans: clear cut flavors and aromas at a much higher level than regular dried coffee. “Whether a young professional is short on time or needs a single serving cup of coffee, turning on the coffee machine or rushing to buy from the nearby cafés won’t be necessary with Lyger Coffee. We strive for perfection in sustainability, convenience, and design and first brought it to the Philippines as we know that the market is also very passionate about coffee while being open to doing things differently,” said Nathan Hornstein, Lyger Coffee’s chief marketing officer. Lyger’s crystallized coffee stands out due to its promise of a hassle-free way of preparation—convenience at a fingertip. It is packed in sustainable mini-cups, making it easy to bring to the office or any outdoor adventure. It’s so simple, one just has to mix the coffee crystals with hot or cold water. Make it fancy by adding milk, cream, or syrups to your liking. Each capsule is gluten-free and has 25mg of caffeine. The coffee brand seeks not only to be known as a caffeinated concoction that compels Filipinos to wake up every morning, it also sees itself as a conversation starter, a relationship mender, and an institution that brings communities together. Get your hands on Lyger Coffee with a special launch promo: three boxes for the price of one (a total of 36 mini-cups) using the code TRIPLE at bit.ly/LygerCoffeeLaunch.