TikTok launches Brand Safety Center (Sabong News)

With billions of videos shared and viewed across TikTok every month, the company claims it is their responsibility to ensure that everyone feels safe. With this in mind, TikTok launched the Brand Safety Center, a resource page designed to showcase their efforts and commitment to becoming the safest, most trusted entertainment platform for people and brands across Southeast Asia and the rest of the world. Brand Safety Center: The grand tour The Brand Safety Center will serve as a central hub for all insights, articles, partnerships and other information related to brand safety and transparency at TikTok. The site is divided into six major sections. 1. TikTok’s Mission 2. Latest Announcements 3. Partnerships & Certifications 4. Transparency 5. Success Stories 6. Watch & Learn How TikTok got here: A look back at 2021 TiKTok said the Brand Safety Center reflects all recent developments in the area of brand safety. Everything TikTok does is underpinned by our four brand safety pillars, which guide us in our ongoing efforts to make TikTok the most trusted entertainment platform for brands. Pillar #1: Keeping the TikTok community safe TikTok’s dedication to community safety includes an array of updated policies, products and initiatives that reflect our ongoing dedication to the safety of the TikTok community. These efforts include: age appropriate privacy and safety settings, tools to promote kindness and combat bullying, curbing the spread of misinformation, and proactive campaigns to promote awareness around online bullying. Pillar #2: Building brand-safe solutions TikTok also expanded our offerings to advertisers that help ensure branded content shows up next to safe and suitable user videos. They now offer leading brand safety solutions for advertisers on TikTok: the TikTok Inventory Filter, and a post-bid solution from Zefr for all Southeast Asia markets including Indonesia, Vietnam, Phillippines, Malaysia, Singapore, Thailand, and pre-bid solutions from OpenSlate in Indonesia. Pillar #3: Championing transparency & accountability TikTok said they are striving to be the most transparent and accountable company in the industry with deeper insights into our operations in Southeast Asia and the rest of the world. To keep their community informed about the steps TikTok takes to keep the community safe, they launched the first two quarterly Community Guidelines Enforcement Reports earlier in 2021 and updates to the community guidelines just this year. These reports bring visibility to the content and accounts removed for violating our Community Guidelines, as well as insights into the volume of fake activity we stopped or removed in our effort to preserve authenticity on TikTok. TikTok also announced the establishment of a new physical Transparency and Accountability Center in Ireland, adding to existing centers in Los Angeles and Washington DC, where we continue to host virtual tours. Finally, the revamped the Transparency Center on the TikTok website to keep the TikTok community informed of their efforts in the space. Pillar #4: Partnering for progress TikTok has always been a community, so they understand the value of partnerships. Partnerships help inform our own operations and push the industry forward for the greater good of the digital ecosystem. In 2021, they expanded and deepened their partnerships on TikTok, including: Joining the Technology Coalition Participating in the inaugural and 2nd GARM Aggregated Measurement Reports Taking a seat on the board of the Brand Safety Institute Becoming TAG Brand Safety Certified globally by the Trustworthy Accountability Group Listening to feedback in areas of digital safety, security and more from our community and our Asia Pacific Safety Advisory Council Looking forward: Where to go from here The launch of the new Brand Safety Center is just the latest step in our ongoing journey to become the world’s safest platform for brands and their customers. Over the next year, you can expect to see TikTok: Expand our partnerships and solutions into new markets Work alongside industry groups to set definitions and standards for critical brand safety issues, such as misinformation and ad adjacency. Support TikTok creators and brands working together to tell their stories in authentic and safe ways. Enable small and medium-sized businesses to make informed decisions to keep their brands safe. Adapt and expand our solutions to match new product innovations. There is no final destination to reach when it comes to brand safety. TikTok will continue to adapt to any changes both online and offline. They will continue to work alongside the industry to tackle complex challenges. They will continue to expand our expertise through partnerships with experts and third parties. This is an exciting time in the development of our platform that brings entertainment, creativity and joy to more than a billion people around the world and we are excited for you to join us on our journey.